November 1, 2017 · Joomla World Conference
Successful lead generation with Joomla!
How to turn a Joomla! site into a qualified lead generation machine: forms, landing pages, tracking and the content work that comes before conversion.
At the Joomla World Conference I explained how a Joomla! site should not stop at “being online” but can become a real lead generation tool. The starting point is always the same: a contact is a decision, and the job is to remove the reasons to postpone it.
The talk runs through the full chain: landing pages built around the reader’s problem instead of around the company; forms designed to ask for the bare minimum and qualify the contact; and above all tracking, because without measuring you cannot tell which part of the funnel is leaking. Inside Joomla this means picking the right tools — form components, Google Analytics and Tag Manager integration — and wiring them so that every submission tells you something.
The thread is that conversion is not born in the form: it starts much earlier, in the content and in the promise of the page. The rest is optimisation.
The slides are in Italian.