~/about

About

I'm Simone Bussoni. I help ecommerce businesses and companies grow with SEO, CRO and data-driven strategy. I'm based in Parma, Italy (yes, the food place), where I co-founded 56K Agency. I was born in the Polesine, a flat stretch of countryside in the Veneto, and moved to Emilia by way of Ferrara.

I've worked on the web since modems made noise, which is exactly why the agency is called . For work, I grow online businesses; for fun, I build: apps, automations, web experiments. The two are more alike than they look.

The story

I started in the early 2000s with the open-source CMSs of the day, PHP-Nuke, Mambo, until Joomla! arrived in 2005 and became home for years. From 2008 SEO became my main craft, and ecommerce my favourite playground: Magento first, then anything that sells online. I never left open source: it's why I still contribute when I can.

Before the agencies there was a chapter of my own: a small solo business in the Polesine , Simbus82 Web & Tech, building sites, doing web marketing and IT support (that last part has been closed for a decade). The name lives on: it's the label I publish my apps under. Then I grew professionally at Quantility (Ferrara → Parma), and that path flowed into founding 56K Agency, where I now work on SEO, CRO and ecommerce projects.

In recent years much of my work revolves around AI, on two fronts. First: how AI is changing search, no longer just "doing SEO for Google", but building entities and content that any system can understand and cite. (Yes, including whatever you might be using to read this. Hi. 👋) Second: using it to build, apps, n8n automations, MCP servers, command-line tools for SEO, data analysis and campaigns. I don't call myself an "AI specialist": I just use it, every day, and I prefer putting it that way.

Timeline

  1. Early 2000s First little sites with PHP-Nuke and Mambo, from the Polesine
  2. 2005 Joomla! arrives
  3. 2008 SEO becomes the craft
  4. ~2008–2012 Simbus82 Web & Tech: my first business (sites, web marketing, IT support)
  5. 2013–2020 Quantility, Ferrara → Parma (Ferrara until 2018)
  6. 2016 Joomla! 3.x Certified Administrator
  7. 2021 Co-found 56K Agency in Parma
  8. Today SEO, CRO and AI (Search + tooling) at 56K, home in Gattatico

Where I work (and why this site sells nothing)

I'm a partner and co-founder of 56K Agency, specialised in ecommerce outsourcing and conversion marketing. That's where I work, 100%.

This site isn't a services showcase, you won't find quotes or "book a call". It's where I collect ideas, experiments and things I learn. If you need a team to grow your ecommerce, the right door is 56K's.

Recognition & certifications

  • 2025 Google Ads: Search, Display, Video, AI-Powered Shopping
  • 2024 Become a ClickUp Expert (ClickUp University)
  • 2016 Joomla! 3.x Certified Administrator
  • Speaker JoomlaDay Italia · Joomla World Conference · #SEOCMS

All certifications, verifiable → credential wallet

Find me elsewhere