SEO · CRO · DIGITAL STRATEGY — SINCE 2008
I help ecommerce businesses grow with data, content and an unhealthy attention to detail. Co-founder of 56K Agency, Italy, where I work every day. Here, I think out loud.
TL;DR
I've worked in SEO, CRO and digital strategy since 2008, almost always on ecommerce. I'm co-founder of 56K Agency, and I hold one simple conviction about this craft: results come from data read well and content made well. The rest is noise.
The long version →Not services. The topics I work on, study and write about.
~/topics/seo-ai-search
From "classic" SEO to visibility in AI answers: how you build an entity that engines — all of them — recognise and cite.
Read more →~/topics/cro
Sell more or generate better leads without buying more traffic: data, tests and UX in service of conversion. From ecommerce to B2B.
Read more →~/topics/strategy-data
GA4, dashboards, measurement and decisions: digital strategy is choosing what NOT to do, and you need numbers for that.
Read more →I build things even when I shouldn't.