GA4 three years later: the 5 mistakes I keep seeing
Three years of GA4 on real projects. The mistakes that keep coming back, and why they are usually not technical problems but setup problems: measuring everything and deciding nothing.
SEO · CRO · DIGITAL STRATEGY SINCE 2008
Hi, I'm Simone.
I help ecommerce businesses grow with data, content and an unhealthy attention to detail. Co-founder of 56K Agency, Italy, where I work every day. Here, I think out loud.
TL;DR
I've worked in SEO, CRO and digital strategy since 2008, almost always on ecommerce. I'm co-founder of 56K Agency, and I hold one simple conviction about this craft: results come from data read well and content made well. The rest is noise.
The long version →What I work on
Not services. The topics I work on, study and write about.
~/topics/seo-ai-search
SEO & AI Search
From "classic" SEO to visibility in AI answers: how you build an entity that engines, all of them, recognise and cite.
Read more →~/topics/cro
CRO & Conversion
Sell more or generate better leads without buying more traffic: data, tests and UX in service of conversion. From ecommerce to B2B.
Read more →~/topics/strategy-data
Strategy & Data
GA4, dashboards, measurement and decisions: digital strategy is choosing what NOT to do, and you need numbers for that.
Read more →Recent writing
All →The perfect product page in 2026
The most underrated page in ecommerce is the product page. What makes it effective today, between SEO, conversion and AI systems that read your content before customers do.
What building a gelato app taught me about product work
Balancing a gelato recipe, from PAC and POD to fats and solids, and optimising a conversion rate are the same craft: constraints, metrics and iterations. A CRO metaphor born from an app that was not supposed to teach me anything about work.
From the Lab
In the Lab I turn personal curiosities into apps, automations and experiments.
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Enter the Lab →
Gelato AI 🍦
A master gelato maker in your phone.
👁️Lenti Care 👁️
Contact lenses, off your mind.
🤖The AI toolbox 🤖
I do not call myself an AI specialist. I just use it, every day.
🏠The house that turns itself on
Home Assistant and a number of devices beyond reasonable limits.