May 6, 2016 · #SEOCMS · Bologna
Pushing Magento performance
Better SEO also comes from faster pages. How to optimise Magento performance through server cache, PHP compilation, realpath_cache_size and image SEO to improve visibility and sales.
At #SEOCMS 2016 I tackled a side of SEO too often left out of the conversation about content: speed. On a Magento ecommerce — heavy by nature — every second of waiting is ranking lost and carts going cold.
The talk digs into the engine. On the server side: caching with Redis, PHP compilation,
and tuning parameters that are often ignored, like realpath_cache_size, which make a concrete
difference on Magento. On the content side: image SEO, which on a catalogue of thousands of
products weighs on performance as much as on visibility in image search.
The thesis is simple and still holds today: performance is not a technicality to hand off to sysadmins, it is a lever for both SEO and sales. A fast site gets seen more and converts more.
The slides are in Italian.