# Writing

> What I learn working on SEO, CRO, data and AI, written down so it lasts. A couple of pieces a month, when I have something to say.

## GA4 three years later: the 5 mistakes I keep seeing

Strategy & Data · May 14, 2026

Three years of GA4 on real projects. The mistakes that keep coming back, and why they are usually not technical problems but setup problems: measuring everything and deciding nothing.

https://www.simonebussoni.it/en/writing/ga4-three-years-later/

## The perfect product page in 2026

CRO & Conversion · April 2, 2026

The most underrated page in ecommerce is the product page. What makes it effective today, between SEO, conversion and AI systems that read your content before customers do.

https://www.simonebussoni.it/en/writing/perfect-product-page-2026/

## What building a gelato app taught me about product work

Lab · March 5, 2026

Balancing a gelato recipe, from PAC and POD to fats and solids, and optimising a conversion rate are the same craft: constraints, metrics and iterations. A CRO metaphor born from an app that was not supposed to teach me anything about work.

https://www.simonebussoni.it/en/writing/product-lessons-from-a-gelato-app/

## AEO, GEO, AIO: let us put things in order and be found by AI

SEO & AI Search · February 10, 2026

AEO, GEO and AIO are different labels for the same shift: from optimising for rankings to optimising for citations. What they mean and what changes in practical work.

https://www.simonebussoni.it/en/writing/aeo-geo-aio-lets-put-order/

## I rebuilt my personal site with AI in mind: what I chose and why

SEO & AI Search · January 20, 2026

The choices behind this site: entity-first instead of keyword-first, llms.txt, Markdown versions of every page and a single JSON-LD graph. A personal site designed to be understood and cited by AIs, not just indexed by Google.

https://www.simonebussoni.it/en/writing/personal-site-built-for-ai/