# Strategy & Data

> A digital strategy is a list of things you’ve decided not to do, justified by the numbers. Everything else — GA4, dashboards, attribution — exists to fill that list well.

## How I got here

I started from tracking — GTM, dataLayer, events — because without measurement every strategy is an opinion. Then from raw numbers to dashboards, and in recent years to AI inside reports: Looker Studio plus an LLM, not to write more slides but to ask better questions of the data I already have. Less furniture, more decisions.

## What I believe

- **A number that doesn’t change a decision is furniture.** The question first, the metric second. Never the other way round.
- **GA4 isn’t hard: it’s honest. It shows how little we knew before.** Universal’s inflated sessions were convenient, not true.
- **AI in reports is for asking better questions, not writing more slides.** The value is in interpretation, not in output volume.
- **If you do a workflow by hand twice, automate it the third time.** n8n, MCP, scripts: time saved on operations gets reinvested in decisions.

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Simone Bussoni — Co-founder & Digital Strategist, 56K Agency.