# The topics I work on

> Three areas, one thread: bringing data and content together so a digital project grows. AI runs through all three, it isn't a topic of its own.

## SEO & AI Search

From classic SEO to visibility inside AI answers. How to build an entity that every engine can recognise and cite.

https://www.simonebussoni.it/en/topics/seo-ai-search/

## CRO & Conversion

Sell more or generate better leads without buying more traffic: data, hypotheses, tests, UX. From ecommerce to B2B.

https://www.simonebussoni.it/en/topics/cro/

## Strategy & Data

GA4, dashboards, measurement and decisions. Digital strategy is choosing what NOT to do, and you need numbers to do it.

https://www.simonebussoni.it/en/topics/strategy-data/