# Successful lead generation with Joomla!

**Joomla World Conference — November 1, 2017**

> How to turn a Joomla! site into a qualified lead generation machine: forms, landing pages, tracking and the content work that comes before conversion.

At the Joomla World Conference I explained how a Joomla! site should not stop at "being online" but
can become a real **lead generation** tool. The starting point is always the same: a contact is a
decision, and the job is to remove the reasons to postpone it.

The talk runs through the full chain: **landing pages** built around the reader's problem instead of
around the company; **forms** designed to ask for the bare minimum and qualify the contact; and above
all **tracking**, because without measuring you cannot tell which part of the funnel is leaking.
Inside Joomla this means picking the right tools — form components, Google Analytics and Tag Manager
integration — and wiring them so that every submission tells you something.

The thread is that conversion is not born in the form: it starts much earlier, in the content and in
the promise of the page. The rest is optimisation.

*The slides are in Italian.*

## Materials and references

- Slides (PDF): https://www.simonebussoni.it/talks/jwc-2017-lead-generation.pdf

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Simone Bussoni — Co-founder & Digital Strategist, 56K Agency.