# Integrating Joomla! and Magento with MageBridge

**JoomlaDay Italia · Florence — May 1, 2015**

> A Joomla! content site and a Magento ecommerce store speaking the same language: users, cart and SEO connected through MageBridge, without duplicating data or work.

At JoomlaDay Italia in Florence I covered one of the most useful — and most misunderstood —
integrations of the time: making a **Joomla! CMS** for content and a **Magento ecommerce** for
selling live together, without building two separate worlds.

The bridge is **MageBridge**: shared users, a cart you can surface inside Joomla, navigation and SEO
consistency across the two platforms. The talk shows what it means in practice to avoid
duplication — of data, of logins, of editorial work — and which trade-offs you should know before
choosing this path.

It is a very "2015" topic technology-wise, but the lesson is timeless: when content and commerce
live in different tools, the value lies in making them speak the same language instead of keeping
them in two silos.

*The slides are in Italian.*

## Materials and references

- Slides (PDF): https://www.simonebussoni.it/talks/joomladay-2015-magebridge.pdf

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Simone Bussoni — Co-founder & Digital Strategist, 56K Agency.