# Talks and publications

> Since 2015 I have brought what I learn to Joomla communities, SEO events and webinars. Slides included, even the old ones.

## Joomla 4: tools that deliver results

JoomlaDay Torino · Turin · May 1, 2019

What changes with Joomla 4 for people who build sites that need to perform: content workflows, native SEO and the tools that make the difference between a site that is online and a site that produces results.

https://www.simonebussoni.it/en/talk/joomladay-torino-joomla4/

## Joomla 4: a new beginning

JoomlaDay Italia · Turin · October 27, 2018

A preview of Joomla 4 and its main changes: the Atum admin template, the Cassiopeia frontend template optimised for SEO and accessibility, the new Media Manager and native publishing workflows for multilingual business environments.

https://www.simonebussoni.it/en/talk/joomladay-2018-joomla4/

## Successful lead generation with Joomla!

Joomla World Conference · November 1, 2017

How to turn a Joomla! site into a qualified lead generation machine: forms, landing pages, tracking and the content work that comes before conversion.

https://www.simonebussoni.it/en/talk/jwc-2017-lead-generation/

## Are template frameworks really necessary?

JoomlaDay Italia · Milan · October 14, 2017

A critical look at Joomla template frameworks such as Gantry, Warp, T3 and Helix: when they help rapid prototyping and when they limit performance and SEO, with a focus on custom templates built from scratch.

https://www.simonebussoni.it/en/talk/joomladay-2017-template-framework/

## Perfecting category and product page SEO in Magento

#SEOCMS · Bologna · May 1, 2017

The pages that really sell in ecommerce are categories and product pages. How to optimise them for Google without sacrificing conversion: structure, content, structured data and speed.

https://www.simonebussoni.it/en/talk/seocms-2017-magento/

## Google Analytics and Tag Manager to measure conversions on a Joomla! site

Web Marketing Festival · Rimini · July 8, 2016

How to integrate Google Tag Manager into Joomla, from Yootheme, T3 and Gantry templates to custom builds, to track sessions, clicks, contact forms, ecommerce events and conversion quality.

https://www.simonebussoni.it/en/talk/wmf-2016-tag-manager-joomla/

## Pushing Magento performance

#SEOCMS · Bologna · May 6, 2016

Better SEO also comes from faster pages. How to optimise Magento performance through server cache, PHP compilation, realpath_cache_size and image SEO to improve visibility and sales.

https://www.simonebussoni.it/en/talk/seocms-2016-magento/

## Integrating Joomla! and Magento with MageBridge

JoomlaDay Italia · Florence · May 1, 2015

A Joomla! content site and a Magento ecommerce store speaking the same language: users, cart and SEO connected through MageBridge, without duplicating data or work.

https://www.simonebussoni.it/en/talk/joomladay-2015-magebridge/

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Organising an event on these topics? Write to me: https://www.simonebussoni.it/en/contact/