# Simone Bussoni

> SEO, CRO and digital strategy since 2008. Co-founder of 56K Agency (Parma, Italy). This site is where I think out loud about search, conversion, data and AI.

## In three lines

I've worked in SEO, CRO and digital strategy since 2008, almost always on ecommerce. I'm co-founder of 56K Agency, and I hold one simple conviction about this craft: results come from data read well and content made well. The rest is noise.

## What I work on

- **SEO & AI Search**, from classic SEO to visibility in AI answers. https://www.simonebussoni.it/en/topics/seo-ai-search/
- **CRO & Conversion**, convert the traffic you already have, from ecommerce to B2B. https://www.simonebussoni.it/en/topics/cro/
- **Strategy & Data**, GA4, dashboards and decisions grounded in numbers. https://www.simonebussoni.it/en/topics/strategy-data/

## Recent writing

- GA4 three years later: the 5 mistakes I keep seeing, https://www.simonebussoni.it/en/writing/ga4-three-years-later/
- The perfect product page in 2026, https://www.simonebussoni.it/en/writing/perfect-product-page-2026/
- What building a gelato app taught me about product work, https://www.simonebussoni.it/en/writing/product-lessons-from-a-gelato-app/
- AEO, GEO, AIO: let us put things in order and be found by AI, https://www.simonebussoni.it/en/writing/aeo-geo-aio-lets-put-order/
- I rebuilt my personal site with AI in mind: what I chose and why, https://www.simonebussoni.it/en/writing/personal-site-built-for-ai/

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Simone Bussoni: https://www.simonebussoni.it/en/about/